speedo

speedo

speedo | Business Site Book

"Speedo International Ltd. is an Australian representative of swimsuit and swim-related accessories based in Nottingham, England. They have origins in Australia but are no more made in Australia. Established in Sydney, Australia, in 1914 by Alexander MacRae, a British emigrant, the industry-leading company is now a subsidiary of the British Pentland Group. Today, the Speedo brand can be discovered on items varying from swimsuits as well as safety glasses to watches. The Speedo brand name was previously manufactured for and marketed in The United States and Canada as Speedo UNITED STATES by PVH under a special continuous permit, who got prior licensee Warnaco Group in 2013. Since January 2020, the Pentland Group bought back the legal rights from PVH for $170 million in cash money based on governing approval.

In accordance with its Australian origins, Speedo makes use of a boomerang as their sign. Because of their success in the swimwear sector, the word "" Speedo"" has come to be synonymous with racing swimwear. "