Puma | Business Site Book

"Puma SE, branded as Puma, is a German multinational firm that makes as well as produces sports and informal shoes, apparel as well as devices, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the 3rd largest sportswear producer worldwide. The firm was founded in 1948 by Rudolf Dassler. In 1924, Rudolf as well as his brother Adolf Dassler had actually collectively formed the business Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Manufacturing Facility). The connection in between the two brothers deteriorated until both agreed to divide in 1948, forming 2 separate entities, Adidas and also Puma. Both firms are presently based in Herzogenaurach, Germany.

Puma has actually been a public business given that 1986, provided on the Frankfurt Stock Market. French high-end team Kering (formerly called Pinault-Printemps-Redoute or PPR) holds 16%, Kering's largest investor Artemis SA owns 29% of the share capital. [5] Because 1 July 2013, the firm has actually been led by former football specialist Bjørn Gulden (Chief Executive Officer).

Since 2017, Puma SE employs greater than 13,000 people worldwide and also disperses its items in greater than 120 nations.

Complying with the split from his bro, Rudolf initially registered the recently developed business as Ruda (originated from Rudolf Dassler, as Adidas was based upon Adi Dassler), however later on transformed the name to Puma. Puma's earliest logo contained a square and also beast jumping with a D, which was signed up, in addition to the firm's name, in 1948. Puma's shoe and also garments styles feature the Puma logo design and the unique "" Formstrip"" which was introduced in 1958."