Best Western

Best Western

Best Western | Business Site Book

"Ideal Western International, Inc. has the most effective Western Hotels & Resorts brand, which it accredits to over 4,500 hotels worldwide. [2] The franchise, with its home office in Phoenix az, Arizona, [3] consists of greater than 2,000 hotels in The United States and Canada. [4] The brand name was founded by M.K. Guertin in 1946. As of May 2019, David Kong is the head of state as well as CEO of Best Western and Dorothy Dowling is the principal advertising and marketing policeman.

In 1964, Canadian resort proprietors joined the system. Best Western after that increased to Mexico, Australia, as well as New Zealand in 1976.

In 2002, Ideal Western International released Finest Western Premier in Europe as well as Asia. (The various other hotels in the chain were known as Finest Western.) In 2011, the chain's branding system-wide altered to a three-tiered system: Best Western, Ideal Western And Also, and also Ideal Western Premier."